The Wild Cogs are a single chapter, private MTB group hailing from north Queensland’s Townsville region. Seems that these boys like to ride hard and drink harder. At least that’s what their sketched drawing of the logo they wanted made up suggested. They pretty much had it all figured out by the time they contacted us to make their dream come true. Orange fading to black with a black biker ‘vest’ please!
We started by creating a digital vector of their logo sketch before laying out the jersey design. There’s a lot of work in doing a logo from scratch like that and plenty of time in the vest’s stitching as well. If you don’t see these guys coming at you in the forest’s around Nth Qld then you are either riding with your eyes wide shut, or you are blind drunk. Which, is possibly where they are… in some Townsville pub, under a stein lager telling each other lies about their last ride. Only good natured fellas would want a design like this, so say hello from us.
If you race gravity enduro up and down the NSW east coast and in the ACT in the cranky old buggers category, you might just find yourself staring at this angry looking wolf. Tully, as he’s known to his friends, owns a very large, hairy dog that makes most wolves look like cuddly toys. So when he decided he wanted us to create a cool downhill jersey so he looks good on the bike and podium, he wanted his pet werewolf to feature.
So here you see the end result, an out there rendition of his mate at home to strike fear into his competitors. If you see Brad out there at the races… be nice… or he might eat you.
The Stags are a small group of all mountain riders from New South Wales who, after a riding week away out of state, got to ‘horsing’ around with some deer antlers in their holiday cabin. From that, their group’s name was sealed. The Stags approached us for their jersey design with only blue/teal colours in mind and maybe antlers to be incorporated somehow.
We started by creating them a cool logo and then set about adding the flying dirt and the other imaging to the design to create a fun identity for them in the form of a 3/4 sleeve jersey.
We enjoyed this challenge from a group of MTB riders and racers sponsored primarily by Apex Financial Solutions. They came to us with a set of colours they thought could be used and some photos of their existing design.
Continue reading Apex 3/4 Sleeve & XC Kit