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Cogheads Kit

The Cogheads are a long running MTB social riding group from the Newcastle, NSW region who came to us back in early winter with an idea of what they wanted in a kit design wise. We worked with them to develop that idea and adjust their existing logos (one for the girls as well) into a bright selection of jerseys and other kit. The main parameters were the colours and vertical stripes.

Seeing as many of the Cogheads rides stat and/or end at pubs… they thought using a screenshot of part of their Strava Heatmap might be a cool idea for the back of the jerseys. And it was. But here’s where things got complex. We weren’t happy to use a screenshot though (for all the graphic design reasons), so many, many hours were put in to create a proper vector ‘heatmap’ using part of their logo to show the pub locations. The end result is a striking, true representation of their popular trail networks. The Cogheads, and Cogettes, were very happy with the new look and promptly ordered a range of products including XC jerseys (long and short sleeve), Trail/Gravity jerseys (long and short sleeve), some winter XC jerseys, vests, knicks (std and bib) and arm warmers. Out on the trails their design stands out bright and unmistakable.

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Windproof vest

custom windproof cycling vest looney parrot

It’s always great to have repeat business and when Momentum Is Your Friend asked about cycling vests to match their jerseys we previously supplied for them, we were stoked to oblige! Windproof vests are new to our custom inventory at time of writing but we are sure they will be a popular accessory for many custom designs in the future.

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