This cycling jersey and bib_shorts kit was designed for a customer who already had an mtb jersey created by us which he liked very much. He had seen a kit online with a gradient background and wanted his to be similar in style. From there was a matter of matching the colour gradient to suit the various logos and make it work with the bib_shorts as well.
We liaised with the customer in order to establish a hierarchy for the logos and then set about placing them where they were visually pleasing according to the amount sponsorship value they represented. Finally the customer asked for his inspiration/mnemonics texts to be placed on the legs of the bib_shorts so he could see them flashing at him as he rode.