The Stags are a small group of all mountain riders from New South Wales who, after a riding week away out of state, got to ‘horsing’ around with some deer antlers in their holiday cabin. From that, their group’s name was sealed. The Stags approached us for their jersey design with only
blue/teal colours in mind and maybe antlers to be incorporated somehow.
We started by creating them a cool logo and then set about adding the flying dirt and the other imaging to the design to create a fun identity for them in the form of a 3/4 sleeve jersey.