Google Ads (paid) aka Search Engine Marketing, SEM, Pay Per Click, PPC.
If you want fast results on Google – like today – the quickest way is to buy some Google Adwords. You get to write your own headline, description and link to your website.
The way you get charged by Google is using a silent bidding system. You can nominate what you are prepared to ‘pay per click’ (hence the name) for certain keywords. If you are willing to pay the most, you are most likely to appear at the top.
There are a few exceptions where the highest bidder won’t be top but this only happens if you are being sneaky. If you try to trick Google, you’ll probably be penalized.
Don’t worry though, you’ll be fine if you write ads that are relevant to the website you’re linking to.
Google adwords have two main network types: Google Search Network and the Google Display Network.
These networks make up all of the places where your ads can appear, including Google sites, websites that show relevant Google ads and other placements like mobile apps.
Over the coming months I will go through these different options and how they can benefit you.