This design was for a husband and wife team who like to race cross country together under the name of Carousel Ponies. They had no logo or images, only an idea of using pink and purple or maybe blue as the colours. We wanted to start with a logo first so we could then develop the rest of the design to suit. We asked why the name of Carousel Ponies and the answer was simply because carousel ponies go around and around in circles, much like cross country racing. So then, we set about creating this fairground inspired carousel pony logo which incorporates a bit of ‘bike’ in it as well using a chain and chainring making up the centre pole and roof fringe. The Carousel Ponies went with the black and grey background to make the logo really pop.