This one was an interesting project in that the intended usage was going to be more than just cycling. This group of riders also enjoy some serious rowing sculls as well. The group already had a fair idea of a design and logo they wanted, as well as some basic colours. The first job was to get their logo how they wanted it. A chainring with scripted “RRR” and a single sculls rower inside, with the group’s name around the outside. Being mostly female members in the group, they wanted some pinks to feature and then went with an overall blue to appease their male rider/rower. By using some of the elements we had created to break up the vastness of the blue, we came up with this clean, but not boring design that looks stunning both on the road bike as well as on the river.