This jersey was created for a small bunch of cyclists who regularly do the Southbank paths around Brisbane. They contacted us with a colour scheme, the requirement of having “SBC” across the chest and wanting some sort of stripes. They had no logo so we set about understanding their needs and coming up with a logo that showed who they were and also illustrated they were a group of both male and female riders. Next up was looking at the colours they had chosen and coming up with a layout that would be eye-catching and interesting. On the bike, these jerseys should be nice and bright, stand out in the swarms of other cyclists and be recognisable from a distance.